Falken Academy: Tech | Track | Trail

For the second time, Falken Tires has hosted their Falken Academy – an opportunity for their partners to learn more about the company’s products and, of course, try them out.

Several team members from our Kirkland, WA, and Huntersville, NC offices arrived in Rancho Cucamonga, CA this October for both classroom education and a behind-the-wheel experience.

The group immersed themselves in everything Falken in three stages:

  • Tech (understanding the technology behind every tire)
  • Track (comparing Falken tires with its competitors on a speedway)
  • Trail (an ultimate off-roading experience)

In the first stage, participants learned the history of Falken, new technologies, and enjoyed an informational Q&A session with the company’s VP and Director of Sales, along with an insightful tour of their state-of-the-art warehouse.

But it was the second stage where engines really began to rev. At the Auto Club Speedway in Fontana, California, our teams took to the track, participating in obstacle-loaded laps, slalom courses, and wet-braking practice. The point? To compare Falken tires with the industry’s top brands. The results? It was unanimously decided that Falken gives other brands a run for their money.

Finally, it was off to the San Bernardino National Forest to the Cleghorn Trail, for some off-roading on particularly rough terrain. They tested Falken mud-terrain tires to see how they performed against all-terrain in modified Jeeps. Lesson learned. They’re both great products!

Thank you Falken Tires for hosting our team and for an experience we won’t forget.



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