With a history of premium tire manufacturing and innovation dating back to 1917, Yokohama tires deliver strong advantages on the road, trail, or racetrack.
We’re committed to matching you to your ideal tire solution, advancing your performance goals, and achieving improved vehicle performance and safety. To those ends, we’re enthused to introduce you to diverse and awesomely capable Yokohama tires.
Whether your tire performance requirements have to do with a routine, four season daily drive, or the extreme performance demands of winter, the trail, or racetrack, Yokohama tires are must-consider.
“We are continually committed to leveraging our technological strength to improve tire performance…” – Yokohama
Yokohama was founded in 1917 as a global manufacturer of premium tires and has been operating as Yokohama Tire Corporation with headquarters in the United States since 1969. The steadfast organization has endured devastating earthquakes, world wars, and other business hardships to create a track record of innovation and become a recognized leader in the tire industry.
Along with a U.S. corporate headquarters, Yokohama has a strong manufacturing base here in the United States, with modern production facilities in Salem, Virginia and West Point, Mississippi. The Mississippi facility, which has been online since 2015, specializes in the production of commercial truck tires, with some 1 million tires produced annually.
In Salem, Virginia, the company’s renowned Advan, Geolandar, S.drive, and Avid collections are produced, and incorporate Yokohama’s breakthrough, patented Orange Oil Technology.
Orange Oil (yep, as in those oranges) Technology involves the blending of orange oil and natural rubber. The blend enables tires to be 80% petrol-chemical free and, therefore, more environmentally friendly than traditional tire compositions.
Orange Oil Technology additionally produces performance advantages, including superior grip in wet weather, better tire durability/longevity, and even improved fuel economy.
Over the course of 50+ years of U.S. business, Yokohama has brought to the table other important, industry reshaping. Of particular note, the organization is responsible for introducing asymmetric tread design to the United States. Asymmetric tires are now ubiquitous in many tire categories, especially high-performance tires of various types, and have been key to unlocking diverse tire capabilities.
Yokohama was also the first to introduce nanotechnology to the United States, a breakthrough tire engineering process that analyzes tire materials and behaviors at a microscopic level (1 nano = 1 billionth of a meter). Nanotechnology has led to substantial tire compound development breakthroughs, and the ability to “fine tune” compound ratios and compositions to produce specific performance and tire durability effects.
For all of these reasons, plus Yokohama’s excellent product and customer support, we’re massively excited to bring Yokohama Tires to our site.
“At Yokohama, our brand’s mission is to be a positive force in people’s lives. It is a promise to our customers we strive to fulfill with every interaction…” – Yokohama
Have a look at available Yokohama Tires on TireBuyer, or give us a call at 1-866-961-8668 if we can help hook you up with a set of Yokohama tires.