The History of Hankook Tire

Learn about the history of Hankook Tire, current tire lineup and company activities, and why Hankook is definitely a tire brand worth knowing about.

Established in 1941, Seoul, South Korea-based Hankook Tire might be the most prominent and successful tire manufacturer that remains somewhat unknown to the U.S. public. With high quality tires that address a wide variety of needs, from daily drivers to performance driving enthusiasts of all types, Hankook is definitely a tire brand worth knowing about.

Hankook tires are currently found in some 180 countries worldwide, and just about one-fourth of its sales occur in the Americas. Hankook has been on a sustained business upswing since its founding 77 years ago, and most recently ranked seventh in sales among worldwide tire manufacturers.

Hankook operates eight manufacturing plants, with the latest addition being a plant in Clarksville, Tennessee (built in 2017). Hankook says the opening of this plant underscores a strong “commitment to technology, innovation and growth in North America.”

Corporate sponsorship activities reflect the organization’s very global business.

Hankook sponsors Real Madrid and Borussia Dortmund soccer clubs in Europe, as well as the UEFA Europa League. It’s also a major sponsor of the Kontinental Hockey League (the Russian equivalent to the U.S.A.’s NHL).

Hankook also sponsors popular rugby teams in the UK and New Zealand.

Due to the engineering focus and data gathered from pushing tires to the absolute limit and beyond, motorsport activity creates better tires of all varieties. Hankook has a strong history and reputation in this area, but unless you’re in tune with worldwide and “alternative” forms of motorsport, you might have missed Hankook’s involvement.

In Europe, Hankook is the tire sponsor for the ultra-competitive and popular Deutsche Tourenwagen Masters (DTM) championship series. This series features German manufacturers BMW, Mercedes-AMG, and Audi, and is an annual all-out battle for national bragging rights.

In the U.S., Hankook sponsors Chris Forsberg of Formula DRIFT, who currently runs fourth in the 2018 standings.

These activities, and an ongoing company commitment to R&D and innovation have yielded some of the best tires currently available in any given tire category.

The most direct connection to Hankook’s motorsport involvement is the Ventus R-S4, a street legal track tire that’s a favorite among track day enthusiasts.

The Ventus R-S4 is an evolution of the RS-3, which, take it straight from the horse’s mouth, was a near faultless performance tire.

The Dynapro AT-M speaks to enthusiasts of a different sort – those who split their time on- and off-road in 4×4 trucks and SUVs. Most Dynapro AT-M sizes also meet severe snow service traction requirements.

Get more “enthusiastic” about a quiet, comfortable daily drive, long mileage, and good value? Hankook has that segment covered too.

The new Kinergy ST and Kinergy PT are everyday all season tires for passenger cars. The premium touring Kinergy PT is offered with an eye-catching 90,000 mile tread wear warranty.

Daily drive an SUV or crossover? The Dynapro HP2 is a high performance all season tire that delivers excellent steering response and handling, and better than average winter traction.

If winter conditions get too serious in your area for all season tires, Hankook’s Winter i*cept tires for cars and SUVs are specifically engineered to meet the winter driving challenge.

Hankook’s current tire lineup is well rounded, and tire quality and performance proven across the board.

Hey, you don’t get to stick around for 77 years for nothing. Be sure to check out Hankook Tires for your vehicle.  Shop for Hankook Tires on!

Leave a Reply

Your email address will not be published. Required fields are marked *