Winter Tire Convention

In Spokane, Washington at the Mirabeau Hotel, American Tire Distributor (ATD) teams and partners met with major tire brands for the first time to improve the supply chain processes, enhancing the experience for their customers. The event was also an opportunity and investment ATD makes to connect their vendor partners and consumers in educating and promoting winter tire safety.

The event hosted 158 people including 68 dealers represented by 133 employees. Nine top brand name partners offered their support by attending the event including Continental, Michelin, Nitto, Hankook, Cooper, Hercules, ATD Wheels, Tire Pros and Rema.

The #dealerschoicedoor prize giveaway gave folks an opportunity to take home some exciting prizes including gifts ranging from gift cards, shop equipment, a PS4 and a 50-inch LED TV. Great food and a good time was on the menu making the conference their most successful winter education event to date.

Tire brands showed up with prizes, always a highlight of any trade event. Here, dealers are eagerly waiting to answer trivia questions to win a set of Continental tires.

Scott Wylie from HankookTire gave away a set of tires. Winner, Craig Bean from Colville Tire, donated his prize to a silent auction in support of a Colville community member who suffered a bad fall and needs major reconstructive surgery.

Thanks to everyone who joined in. Did you miss out? There’s always next year!

Check the pictures out to see how much fun we’ve had!

Cron of Continental with the winner, Fletcher of College Car Automotive, who won a free set of continental tires.
Tyler Reno of American Tire Depot Tire Pros with his 50” prize!
RP Rocky Shelton congratulating Zach Pohca of Kolar Tire who had just won a free set of either Cooper or Mastercraft winter tires. Zach made the 5 hour trip to attend the event.
Brent Lewis of Nitto with the winner of the Nitto Tire giveaway, Megan Robertson of Colville Tire.
Foreground: John Grady (Spokane’s ADS) enjoying time with his dealers. Background (left): Gription Tire Pros team enjoying the great food. Background (right): Snows Automotive of Spokane. This is their first year really going after snow tire sales.
Glen Bentley of Michelin with the winner of a free set of Michelin winter tires Frank Scherer of Big Sky Tires. Frank made the trip all the way from Kalispell Montana, 4 hours away.
Glen Bentley of Michelin with the winner of a free set of Michelin winter tires Frank Scherer of Big Sky Tires. Frank made the trip all the way from Kalispell Montana, 4 hours away.
Steve Quirk from Cooper discussing the exciting new winter products that are currently available to Aron Anderson from A-Automotive Tire Pros
Cron Carmichael of Continental Tire discussing the benefits of winter tires while the team from American Tire Depot Tire Pros watches on.

Leave a Reply

Your email address will not be published. Required fields are marked *